This Christmas, we help transform purchases into smiles
This Christmas, Institutoptico is inviting everyone in Portugal to make a difference to the lives of those who need the most. With the Christmas Charity Campaign, the group is partnering with Terra dos Sonhos to bring hope and joy to vulnerable children at this special time of year.
Between 15 November and 31 December, every pair of glasses you buy at Institutoptico will help make dreams come true. Under the motto ‘Transforming Dreams’, the campaign directly supports Terra dos Sonhos’ programme that aims to offer children with serious illnesses an unforgettable trip to Disneyland Paris. To help fulfil this mission, Institutoptico has developed a special microfibre cloth, with all proceeds going to the cause. The Group is thus reinforcing its commitment to making a difference at Christmas, one of the most magical times of the year.
A microfibre cloth, a gesture that made a difference
The microfibre cloth is available at Institutoptico stores and reinforces the brand’s spirit of solidarity: the cloths are purchased by the opticians themselves and given to customers who make purchases in store as part of the campaign. The cloth features a Christmas message and symbolises the gesture of solidarity that will help to brighten Christmas for those in greatest need.
A more caring Christmas with everyone's support
Institutoptico invites all Portuguese people to join this cause, turning this Christmas into an opportunity to offer hope and smiles.
Thank you for being part of this dream
Terra dos Sonhos is a Portuguese non-profit organisation dedicated to improving the quality of life of vulnerable children, young people, and adults, by providing personalised, ongoing support to those in greatest need, including children with serious illnesses, young people in care, and adults with chronic illnesses.
