Flying higher for 36 years: the annual meeting that celebrated Institutoptico's history
From 31 January to 2 February, Institutoptico celebrated its 36th anniversary with another edition of its annual meeting, this time with the theme ‘Ótica Airlines – Flying Higher for 36 Years’. The event brought together employees, partners and their families for three intense days of sharing, inspiration and celebration at the Grande Real Villa Itália Hotel & Spa in Cascais.
A start with a sense of adventure.
The event began with a cocktail reception followed by a festive dinner, where cultural entertainment took everyone on a true ‘journey around the world’. International dance shows and a performance by the duo The The Classmates set the tone for an evening celebrating multiculturalism, unity, and the group’s collective journey.
Strategy and innovation to prepare for the future
The second day was dedicated to knowledge and strategy. The morning began with a presentation of the Business and Marketing Plan, which revealed the main technological innovations, marketing activities and planned developments for 2024. The aim is to continue optimising the experience of our members and their customers, thereby driving the sustainable growth of the stores that make up the group
The following session, led by Pedro Ruivo, brought a commercial dynamic with a focus on sales techniques and service presentation, reinforcing the practical and applicable aspects of the teams’ daily work.
In the afternoon, participants visited the exhibition of strategic suppliers, strengthening partnerships and discovering solutions and innovations in the optical sector.
The event also had families in mind.
While the professionals participated in the convention activities, their families enjoyed cultural experiences such as visiting Casa das Histórias Paula Rego and Museu do Mar. This promoted an atmosphere of sharing and relaxation for everyone. In the evening, the gala dinner was filled with good cheer and excitement. A stand-up comedy show and a DJ ensured that the dance floor was crowded until the end of the night.
Closing with team spirit
The event ended with a team-building activity called ‘Team Voice’, which strengthened the bonds between the members of the group and celebrated the spirit of collaboration that continues to be the driving force behind Institutoptico.
36 years of vision, innovation and commitment
Over the past three decades, Institutoptico has become a leading name in Portugal’s optical sector. This annual meeting was further proof that, together, we continue to fly higher, driven by innovation, knowledge sharing and a common growth strategy.
